Privacy Policy

1. Introduction

London Gold Luxuries Ltd (“London Gold”, “we”, “us”, “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what personal information we collect, why we use it, how we protect it and the rights available to you.

London Gold is a specialist dealer in luxury watches, fine jewellery, diamonds, gemstones and precious metals.

For the purposes of UK data protection legislation, London Gold Luxuries Ltd is the data controller for the personal information described in this policy.

London Gold Luxuries Ltd, 88–90 Hatton Garden, London, EC1N 8PN, United Kingdom.
Company number 16482652.
ICO registration number ZC217929.
Email info@ldngold.com.
Telephone +44 7846 933320.

2. Our website and online payments

The London Gold website is currently used to provide information about our business and products and to allow visitors to contact us.

We do not currently operate an online checkout or take payment through the website. You cannot currently complete a purchase by entering payment details into our website.

Instead, customers may use the website to:

• enquire about a watch or jewellery item;
• request a valuation;
• ask us to source an item;
• enquire about bespoke jewellery;
• request an appointment; or
• contact London Gold generally.

If you subsequently enter into a transaction with us, additional personal information may be collected as necessary to complete and administer that transaction.

3. Information we collect

The information we collect depends on how you interact with London Gold.

General enquiries

When you contact us, we may collect:

• name;
• email address;
• telephone number;
• preferred contact method; and
• the contents of your enquiry.

Selling an Item to London Gold

If you request a valuation or offer, we may collect:

• your name and contact details;
• brand and model;
• reference number;
• serial number where provided;
• year;
• condition;
• photographs;
• box and papers information;
• accessories;
• service history;
• repair or modification history;
• information concerning ownership;
• your expectations regarding value; and
• other information required to assess or purchase the Item.

Sourcing requests

If you ask us to find a particular item, we may collect:

• the item you are looking for;
• preferred brand or model;
• specifications;
• budget;
• timeframe; and
• other preferences you provide.

Bespoke jewellery enquiries

We may collect information about:

• the type of jewellery requested;
• preferred materials;
• gemstone or diamond preferences;
• budget;
• design preferences;
• required timeframe;
• occasion information; and
• images or other inspiration you choose to provide.

Appointments

When you request an appointment, we may collect:

• name;
• contact details;
• preferred date and time;
• reason for the appointment; and
• number of attendees.

Transaction and identification information

If you buy from or sell to London Gold, we may also collect information required to complete the transaction, including:

• identification information;
• proof of address;
• proof of ownership;
• transaction details;
• payment confirmation;
• delivery information;
• warranty information; and
• information required for legal or compliance purposes.

4. Information collected automatically

When you use our website, certain technical information may be collected automatically. This can include:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• products or services viewed;
• referring website;
• campaign or referral information;
• approximate geographical location derived from an IP address; and
• technical information about your interaction with the website.

This information may be linked to a randomly generated session or technical identifier rather than directly to your name.

5. Images and uploaded files

If you upload photographs when requesting a valuation or making an enquiry, we process those photographs for the purpose for which you provided them.

For example, photographs may be used to assess:

• condition;
• authenticity;
• model;
• reference;
• visible damage;
• accessories; and
• potential resale value.

Where technically available, we remove embedded GPS location information from uploaded images before storing them. Uploaded photographs are not intended to be publicly accessible.

6. How we use your information

We use personal information to:

• respond to enquiries;
• provide valuations;
• assess Items offered for sale;
• purchase Items from customers;
• arrange appointments;
• source watches and jewellery;
• discuss bespoke jewellery;
• complete transactions;
• arrange delivery or collection;
• maintain customer records;
• prevent fraud and abuse;
• protect our website and systems;
• improve our services;
• understand how visitors use our website;
• send marketing where we are legally permitted to do so; and
• comply with legal and regulatory requirements.

7. Our lawful bases for processing

Depending on the circumstances, we rely on one or more of the following lawful bases under UK data-protection law.

Contract — Article 6(1)(b)

Where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you. For example, this may apply when you request a valuation or proceed with a purchase or sale.

Legal obligation — Article 6(1)(c)

Where we are required by law to collect, retain or disclose information. This may include applicable tax, accounting, anti-money-laundering, fraud-prevention or regulatory obligations.

Legitimate interests — Article 6(1)(f)

Where processing is reasonably necessary for legitimate business purposes, provided those interests are not overridden by your rights and freedoms. This may include:

• maintaining customer records;
• protecting our website;
• preventing fraud;
• securing our systems;
• improving our services; and
• managing our business.

Consent — Article 6(1)(a)

Where we ask you to provide consent for a particular use of your information, such as certain marketing or non-essential cookies. You may withdraw consent at any time.

8. Marketing

We may send information about London Gold, our products, new stock and services where permitted by law. Where consent is required, we will only send marketing communications after obtaining the appropriate consent.

You can unsubscribe from marketing communications at any time. Withdrawing marketing consent will not affect processing that was lawful before you withdrew your consent.

9. Who may receive your information

We do not sell your personal information.

We may share information with trusted service providers where this is necessary to operate London Gold. Depending on the services we use, these may include providers of:

• website hosting;
• database and cloud infrastructure;
• email delivery;
• website security;
• analytics;
• IT services;
• fraud prevention;
• payment services where a transaction is completed outside the website; and
• professional or regulatory services.

We may also disclose information where required or permitted by law, including to:

• HMRC;
• the police;
• courts;
• regulators;
• insurers;
• professional advisers; and
• other competent authorities.

10. Technology providers

Our website and associated systems are built and supported using third-party technology providers. Depending on the functionality being used, these may include Lovable, Supabase and Resend.

These providers may process information on our behalf to provide hosting, infrastructure, database, communications, security or related services. We do not permit service providers to use your information for their own purposes except where their own independent legal obligations or policies apply.

11. International transfers

Some technology and service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we will use an appropriate legal safeguard where required by UK data-protection law.

Depending on the circumstances, this may include:

• a UK adequacy regulation;
• the UK International Data Transfer Agreement;
• the UK Addendum to EU Standard Contractual Clauses; or
• another legally recognised transfer mechanism.

12. How long we retain information

We do not retain personal information indefinitely. The period for which information is kept depends on its purpose. As a general guide:

General enquiries

Where an enquiry does not result in a transaction, we generally retain relevant information for up to 24 months after our last meaningful contact.

Valuation photographs

Photographs supplied solely for valuation purposes are generally retained for up to 24 months, unless a longer period is reasonably necessary or legally required.

Transaction records

Information relating to completed transactions may be retained for the period necessary to meet legal, accounting, tax and business requirements. Where applicable, transaction records may be retained for up to 6 years following the relevant accounting period.

Identification and compliance records

Where law requires us to retain identification, transaction or anti-money-laundering information, we retain it for the legally required period.

Marketing records

We may retain records of marketing consent or objection for as long as reasonably necessary to demonstrate compliance with applicable marketing and data-protection requirements.

We may retain information for longer where this is necessary to establish, exercise or defend legal claims.

13. Security

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Our security measures may include:

• encrypted connections;
• secure authentication;
• restricted access;
• role-based permissions;
• multi-factor authentication where available;
• private file storage;
• database-level access controls;
• secure hosting infrastructure;
• file validation; and
• security monitoring.

No online system can be guaranteed to be completely secure.

14. Cookies

Our website may use cookies and similar technologies.

Essential cookies

Some cookies are necessary for the website to function correctly and securely. These may support functionality such as:

• security;
• session management;
• forms; and
• essential website functionality.

Analytics and non-essential cookies

We may use analytics technologies to understand how visitors interact with the website and to improve our services. Where consent is legally required before placing or using a non-essential cookie, we will request consent. You can also control cookies through your browser settings.

15. Your rights

Subject to applicable law, you may have the right to:

• request access to your personal information;
• ask us to correct inaccurate information;
• request deletion of personal information;
• request restriction of processing;
• object to certain processing;
• request portability of certain information;
• withdraw consent; and
• object to direct marketing.

These rights are subject to certain legal exceptions. For example, we may be required to retain information because of tax, accounting, legal, regulatory or anti-money-laundering requirements.

To exercise your rights, contact:
Email info@ldngold.com.
Post: London Gold Luxuries Ltd, 88–90 Hatton Garden, London, EC1N 8PN.

We will normally respond within one month of receiving a valid request, subject to applicable legal requirements.

16. Automated decision-making

We do not make decisions about customers solely through automated processing where those decisions have legal or similarly significant effects.

We may use automated tools to assist with:

• spam detection;
• website security;
• fraud prevention;
• prioritising enquiries; or
• technical monitoring.

Where a significant decision about you is required, appropriate human involvement will be provided.

17. Children

Our website and services are intended for adults and are not directed towards children. We do not knowingly collect personal information from anyone under 18.

If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

18. Third-party websites

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices or content of those websites.

We recommend reviewing the privacy policy of any third-party website before submitting personal information.

19. Changes to this Privacy Policy

We may update this Privacy Policy when our business, website, technology, services or legal obligations change. The latest version will always be published on our website.

Last updated: 23 August 2026.

20. Complaints

If you have concerns about how we have handled your personal information, please contact us first:
London Gold Luxuries Ltd, 88–90 Hatton Garden, London, EC1N 8PN.
Email info@ldngold.com.
Telephone +44 7846 933320.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe we have not handled your personal information in accordance with applicable data-protection law. Information about making a complaint is available from the ICO.

21. Governing law

This Privacy Policy is governed by the laws of England and Wales.